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Why the Canadian telecom sector sees opportunities in satellite internet


TORONTO – When a severe tropical cyclone hit New Zealand in February 2023, thousands of people in the North Island were left without internet or cell phone service for nearly a week as major roads carrying vital fiber-optic cables were washed away.

Of those residents who managed to maintain an internet connection during Cyclone Gabrielle, many relied on a lifeline that didn’t even exist a few years earlier: SpaceX’s satellite internet service known as Starlink.

The company, which provides internet services through a constellation of thousands of satellites orbiting the Earth, has seen significant uptake in New Zealand since launching there in 2021 – especially among rural communities – helping users stay connected after the storm.

Bronwyn Howell, a telecommunications policy researcher at New Zealand’s Victoria University of Wellington, said 14 percent of rural households in New Zealand are connected to a satellite, powered almost exclusively by Starlink.

“Satellite is the gift that keeps on giving,” Howell said.

“The game is changing.”

The technology also appears to be ready for launch in Canada.

As the future of satellite connectivity continues to take shape, industry observers say its growth could have significant implications for solving resiliency issues, improving connectivity in rural and remote communities, and increasing competition in Canada’s telecom sector.

Academics, industry executives and regulatory officials gathered in Toronto on October 16 for a conference hosted by the Ivey Business School, which delved into the role satellite technology can play in Canadian telecommunications.

“Satellite is not a niche technology. It’s not just the technology that fills in some of the hard-to-reach parts, it’s a technology that cuts across the entire telecom agenda,” CRTC Vice Chairman Adam Scott said at the conference.

“The better satellite technology becomes, the more attractive an option it can be for customers. Maybe not for everyone, but for some, including some who aren’t used to much competition or choice at all.”

Howell said the introduction of satellites in New Zealand “marks the end of the natural monopoly” for connectivity in rural communities.

“Now many rural areas are actually better competitive than some peri-urban and suburban areas because they have a real and viable choice of satellite services that work,” she said.

“The strategic options are now much broader.”

In June, the federal government launched a consultation on expanding wireless services through satellite technology, with Industry Minister François-Philippe Champagne calling it “the next frontier where Canadians will be able to use their current phone… to have absolute connectivity.”



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