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HomeArtificial IntelligenceAlphabet's AI investments are boosting cloud sales and fueling its maturing advertising...

Alphabet’s AI investments are boosting cloud sales and fueling its maturing advertising business


  • AI investments boost search and cloud companies, says CEO Pichai
  • Capital expenditures in 2025 are expected to be higher, says CFO
  • Digital ad sales rise to $65.85 billion, driven by YouTube and political spending
  • Cloud revenues increase by 35%
Oct 29 (Reuters) – Google parent Alphabet (GOOGL.O)opens a new tab said Tuesday that its AI investments are “paying off” as it reported a 35% increase in its cloud business and U.S. election-related spending boosted YouTube ad sales in the third quarter.
Alphabet shares rose nearly 6% in after-hours trading on Tuesday. Shares of Amazon (AMZN.O)opens a new tab and Microsoft (MSFT.O)opens a new tabthe top cloud companies, were up about 1% after hours.

Alphabet exceeded revenue and profit expectations for the third quarter. Key search activity increased 12%, as did YouTube ad revenue.

“Alphabet is the first big tech name to report profits, and it hasn’t disappointed,” said Matt Britzman, senior equity analyst at Hargreaves Lansdown. “Cloud growth has been strong… which continues to support the argument that the major cloud providers are well positioned to benefit from the AI ​​revolution.”

Seen as slow to overtake Big Tech rival Microsoft in the AI ​​race, Google has beefed up its Gemini AI chatbot and improved its AI-powered search.

The company continues to spend a lot of money on AI.

New Chief Financial Officer Anat Ashkenazi said on her first analyst call that Alphabet’s capital expenditures would be higher in 2025 than this year.

In the third quarter, Alphabet’s capital expenditures rose 62% to $13 billion. The fourth quarter is expected to be similar, she said.

Some analysts said Alphabet’s quarter looked impressive compared to low expectations, and that Alphabet’s small but growing cloud business could slowly offset its slowing advertising business.

Google’s long-standing dominance of the digital advertising market is under threat from Amazon and TikTok, which have become popular with advertisers looking to tap into a large pool of buyers. The search activities are also under scrutiny by regulators who want to break up the company.

But cloud business grew the fastest in eight quarters — to $11.35 billion — thanks to companies doubling their spending on cloud, which is key to powering artificial intelligence technologies. Analysts estimate $10.86 billion.

Item 1 of 2 People attend a presentation by Vice President, UX, Gemini experiences and Google Assistant Jennifer Blackburn on the Gemini Live feature during the Made by Google event in Mountain View, California, US, August 13, 2024. REUTERS/ Manuel Orbegozo/File Photo

“I think it was an impressive quarter because the fact that Google Cloud was able to more than offset the decline in search speaks to both the growing importance of cloud revenue and the fact that the company continues to diversify its revenue base,” says Bob O’Donnell, President of TECHnalysis Research.

Google has rolled out ads in AI Overviews, which use generative AI to summarize content from a range of sources and show summary results for searches.

Analysts said users think the company’s new AI tools are more effective than before – a significant improvement from earlier this year, when the feature was harshly criticized for displaying inaccurate answers, including a pizza recipe that listed glue as an ingredient mentioned.

Alphabet also beat earnings expectations with a profit of $2.12 per share, compared to an average market estimate of $1.85, LSEG said.

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“We had a slight tailwind from election-related ad spending in the third quarter, which was a little more pronounced in YouTube ads,” Google’s Chief Business Officer Philipp Schindler said on a post-earnings call.

Social media company Snap (SNAP.N)opens a new tabwhich also relies on advertising, posted good news for shareholders and exceeded Wall Street targets for quarterly revenue and user growth, sending its shares up 6% in after-hours trading.

Alphabet’s digital advertising revenue – the largest share of total revenue – rose 10% to $65.85 billion in the third quarter. But that growth rate slowed from the second quarter.

“I absolutely expect Google to start losing market share in the advertising market over the next two to three years,” said Angelo Zino, senior equity analyst at CFRA Research. “It is clear that as we move towards an AI-driven market, competitive pressure will increase as a result.”

Google’s share of U.S. search ad revenue is expected to fall below 50% next year for the first time in at least 18 years, according to data from eMarketer. Meanwhile, Amazon’s share is expected to grow to 24% from 22% this year.

Alphabet’s total revenue rose 15% to $88.27 billion in the July-September period, while analysts on average expected $86.30 billion, according to LSEG data. Bringing forward the company’s smartphone launch this year has boosted sales.
A column chart of the revenues Alphabet recorded over the past year. The company, which trades as GOOGL, reported revenue of $88.3 billion in the latest quarter.

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Reporting by Deborah Sophia in Bengaluru, and Kenrick Cai and Greg Bensinger in San Francisco Additional reporting by Akash Sriram in Bengaluru Editing by Anil D’Silva, Sayantani Ghosh and Matthew Lewis

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Kenrick Cai is a Reuters correspondent based in San Francisco. He covers Google, parent company Alphabet and artificial intelligence. Cai joined Reuters in 2024. He previously worked at Forbes magazine, where he worked as a writer on venture capital and startups. He received a 2023 Best in Business award from the Society for Advancing Business Editing and Writing. He graduated from Duke University.



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