Adobe’s GenStudio isn’t something I would normally think of using. I was at the Adobe MAX 2024 keynote and it washed over me: a marketing AI app, who needs that? Then I tried it myself, and well… it’s really tasty.
Artists are so focused on creating art that it can be difficult to find time for marketing, you know, the boring little bit that makes you money. That’s where GenStudio fits in. Designed primarily for small studios to market product launches and brands, there’s actually a useful use case here for solo artists, indie game developers, and any small creative studio that needs to get noticed and fight through the morass of . online noise.
My demo at Adobe MAX challenged me to create a brand identity and email campaign, and it only took seconds. It was like an episode of The Apprentice, compressed into ten minutes, but with less botox and less Essex accents. Also, Adobe isn’t helping itself by describing GenStudio as an “end-to-end content supply chain solution,” but if you get past that word hurdle, this is an AI app with real-world benefits.
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(Image credit: Adobe)
GenStudio social campaign
GenStudio can create ads, emails and campaign messages for you on Instagram, Facebook, Twitter and more.
(Image credit: Adobe)
(Image credit: Adobe)
(Image credit: Adobe)
(Image credit: Adobe)
My first step was to design a brand image for an imaginary company called Halliby and its new hand lotions. The Adobe representative – who exclaimed that she is a fan of Creative Bloq – told me that the challenge involved creating an image for the packaging and then an email marketing campaign.
Using Adobe Firefly, I created an image from text prompts, but this stage can also easily be used to import your own art and images into GenStudio (your work is protected and you can opt out of Adobe’s AI training). If you’re a designer, you can upload templates, set guardrails, and generally protect the brand from drift. I created a bumblebee image, put together a background and put the two together for a simple design. Using Firefly I could have iterated more on this, but I tend to find that generation AI has no real control, so I made do with my simple ‘buzzy’ brand.
The magic of GenStudio comes in the next step, with the app’s marketing tools. In this case, I was creating an email campaign. Some text prompts around hand lotions and the broader brand identity were already in place. All I had to do was add a few ‘buzzy’ marketing words and GenStudio would do the rest – with one click the tool created four marketing mailings, each with slightly different headers and body text. There are links built in to my fantasy shop.
At Adobe MAX 2024, attendees were able to create a product range and branding from scratch. (Image credit: Future)
The real power lies in the platform’s use of large language models, connected to data from partners such as Meta, Microsoft, TikTok and Google. It can review the wording, headlines, art, and copy. effectiveness of the campaign, with simple scoring and suggested changes to improve the overall impact of the marketing material. Once released, the same process will track performance, provide feedback and suggest changes to improve the campaign. It can even be as detailed as tracking colors your audience prefers.
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While this Adobe MAX demo created an email campaign, the same process can be used to create and launch social media posts, social ads, and even your own website. For artists looking to launch new books and projects, get work noticed on sale, or for hobbyists on Etsy, GenStudio can really give you a boost.
GenStudio isn’t the most exciting AI app announced at Adobe MAX 2024, which is obviously the new AI image rotation tool, but it does seem to be the work from artwork when it comes to marketing and wording social messages, something I know many creatives don’t like to do.
An example of the email campaign that GenStudio’s AI created. (Image credit: Adobe)
GenStudio is a perfect complement to Adobe Express (which has some new AI features), but it also connects to all of Creative Cloud and Adobe’s best software, including Photoshop.
What is Adobe GenStudio?
Adobe GenStudio is a new AI platform designed for marketing content across multiple channels, from social posts and ads to websites. It can generate marketing texts, create advertisements and plan campaigns, assess the performance of released content and suggest changes.
