In a move that takes the company to a higher level digital transformation and modernizes the shopping experience, Save a lot is launch of his first loyalty program.
Save A Lot, which operates 750 stores in 32 states, introduced its loyalty program, Save A Lot Rewards, through a mobile app that allows members to earn points or “points” toward rewards at their local stores.
In an interview with PYMNTS, Katie KobusSave A Lot’s vice president of marketing, said more and more customers are using digital channels when shopping to decide where to shop and what to buy.
“The new Save A Lot Rewards program will help keep the brand top-of-mind for customers in the digital space,” Kobus explains. “It too gives us the chance to be further integrated our various digital touchpoints – including the savealot.com website, customer emails, social media and other digital marketing channels.
This focus on digital engagement is in line with broader consumer trends. According to the PYMNTS Intelligence report, “Global Digital Shopping Index 2024: US Edition”, created in collaboration with Visa Acceptance Solutions54% of grocery shoppers expect digital rewards or loyalty programs.
Furthermore, streamlined shopping experiences are crucial for creating customer loyalty. The PYMNTS Intelligence report: “The online features that drive consumers to shop from brands, retailers, or marketplaces,” found 40% of shoppers consider how user-friendly a merchant’s online store is when deciding where to shop.
The emphasis on user experience extends to personalized offers, with email remaining the preferred method of intergenerational communication. According to the PYMNTS Intelligence report: “Personalized offers are powerful, but too often miss the basics”, email is the preferred method for receiving personalized offers. Sixty-five percent of baby bomers And seniors68% of Generation X63% of millennialsand 52% of Generation Z indicated that he would prefer to receive these offers by e-mail.
This insight into consumer preferences forms the basis for the structure of Save A Lot’s loyalty program, which enables independent retailers the flexibility to tailor local promotions while maintaining a nationwide framework for redeeming points for free products, Kobus said. Moreover, the app contains exclusive coupons and offers.
“Our goal with this program is to provide personalized offers and discounts, giving customers added value and allowing them to save even more on their groceries,” she explains. “For example, shoppers get exclusive in-app savings nationally brand and Save A Lot’s range of private label products, such as 99 cent Crystal Falls 24-pack water. Shoppers also earn points in the app that can be redeemed for rewards. The loyalty program also makes this possible for us to better understand customer preferences and habitswhich will lead to more customized and effective promotions in the future.”
Customers can use these points to redeem rewards, including free products or other exclusive offers. New offers appear periodically in the “Rewards Marketplace” of the app. In its initial phase, the program will include promotional offers, such as discounted eggs and water, to entice new and existing customers, Kobus said.
To support this customization, Save A Lot and many of its suppliers will offer core offers available across all stores.
“While Save A Lot and many of our suppliers will deliver core offers available across all stores, independent Save A Lot retail partners will flexibility to customize the app with local offers at store and market level to meet the specific wants and needs of their customers,” Kobus explains. “Localized offers can be specific coupons or deals, or even redeemable rewards.”
This The adaptability is complemented by the insights gained from the new Save A Lot Rewards programKobus said.
“The new Save A Lot Rewards program gives us the chance to better understand the way our customers shop – how often they shop, what they buy and what products and offers bring them back,” she said.
“We can translate that data into specific recommendations for prices, promotions or even assortment that should ultimately improve the customer experience.”
