The first country in the world to use artificial intelligence to create its Nation Brand strategy

29 October، 2024

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SAN JOSE, Costa Rica, October 29, 2024 /PRNewswire/ — Ten years after the launch of essential COSTA RICAthis nation brand took the initiative to define its strategy for the next decade, applying one of its values, namely innovation, becoming the first nation brand in the world to use artificial intelligence to define its vision for 2035.

Together with Bloom Consulting, an international company specialized in Nation Branding, essential COSTA RICA used four blocks of information to develop the 2035 Strategy: a) previous studies on the perception of Nation Brand as a digital identity and rankings; b) strategic documents Costa Ricasuch as decarbonization plans; c) global reports on future trends, for example Sitra Megatrends 2023, OECD Economic Outlook, Global Trends 2030 and more than ten additional reports; d) as well as interviews with national stakeholders from different public and private sectors to understand their perception of the country today and how they Costa Rica in 10 years.

To become the first country in the world to use AI in strategy development, essential COSTA RICA and Bloom Consulting entered the three initial blocks of information into an artificial intelligence platform for in-depth processing and analysis. This technology not only made it possible to identify and evaluate current perceptions about it Costa Ricabut it also provided important insights into emerging trends and the general sentiment associated with the country in the international media.

The system also generated projections on possible future media coverage, helping to anticipate areas with opportunities to improve the image and presence of Costa Rica in strategic global markets, and to make better-informed decisions, adapting communications strategies to maximize positive impact on international audiences.

This was followed by a working session with stakeholders and the institutions that make up the Nation Brand’s governance, during which the priority projects that would receive the most media attention were defined based on the elements of the Nation Brand’s taxonomy model of perceptions and the AI analysis, and what resulted in this theme as a focus Costa Ricas strategy: climate change and environmental conservation.

“One of the five values of essential COSTA RICA is innovation; we therefore want to use it to create the 2035 Strategy by applying AI and we are very satisfied with the results. This roadmap will lead us to establishing the positioning of Costa Rica as a global leader in sustainability and the fight against climate change,” he affirmed Adriana Acostadirector of essential COSTA RICA.

The application of AI brought benefits to the development of this strategy, some of which were:

Efficiency: by processing large amounts of data from different sources, ensuring a complete analysis.
Depth of perspective: AI enabled the detection of subtle patterns and correlations within the data, providing deeper insights into the dynamics of perceptions.
Forward-looking analysis: Future trends were analyzed through AI, making it possible to model scenarios based on multiple variables, with an informed and complete vision.
Predictive models: which made it possible to model future behavior based on global trends, allowing for more accurate predictions about future media trends.

‘The fact that Costa Rica is the first country to develop the Nation Brand Strategy using artificial intelligence, showing how advanced the country is and how it is at the forefront of nation branding,” said José Felipe TorresNation and Place Branding Global Director at Bloom Consulting.

The 2035 Strategy of essential COSTA RICA was launched at the end of 2023 with the aim of creating powerful messages focused on climate change and sustainability through the Natural Intelligence concept. So far, Costa Rican Nation Brand has implemented actions to strengthen its position Costa Ricas image as an articulator of innovation and knowledge on climate change and environmental conservation in various national and international forums.

It is also working with the Costa Rican private sector in a series of workshops to introduce sustainability and the fight against climate change to companies, while aligning the Nation Brand licensing program with this new narrative. In addition, digital campaigns and various training courses are being carried out for local talent, especially young people, on the topics of the Strategy.

“Costa Rica is already well positioned in the areas of climate change and environmental conservation. That is why, with Strategy 2035 – and thanks to the future scenarios analyzed using AI – we are working to capitalize on what the country has built over decades with specific actions that help improve the economy. its international image and promoting the implementation of tactics that strengthen it Costa Ricas leadership on these issues,” ended Adriana Acosta.

SOURCE Essential COSTA RICA